There are four major types of college essays that you will write. When you understand the major difference between each one your writing assignments will be that much easier. The four major types of college essays are: Narrative Essays, Descriptive Essays, Expository Essays, Persuasive essays. Through this article we will explore the differences between each one.
Writing a narrative essay isn’t much different than writing a story. This isn’t to imply that it’s the same as writing a short piece of fiction. In this case it’s more like a news story or a magazine article. You will tell a story about a real life experience – either yours or someone else’s. It is typically written in the first person perspective. At the end of the essay you will have delivered a personal statement or belief in a powerful and effective way.
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Internet allows the organizations to expand their market reach without high capital investments. Internet also allows substantial savings in marketing budgets because websites perform multiple roles such as providing information to the customers, promoting company’s products and sales events, and sending regular promotional emails. But at the same time, internet lacks the ability to let customers physically try out the products. In addition, internet may also exert pressures on the companies to offer discounted prices because comparison shopping is almost effortless in terms of time and costs.
Brick and mortar stores on the other hand allow physical demonstration of products and they also increase exposure to other products that the customer would not have thought otherwise. In addition, companies have more control over prices in physical locations because the customer can’t do comparison shopping as conveniently as online. In addition, online stores can provide basic information but physical stores have sales associates who can provide more in-depth information and thus, companies have more opportunities to convert visitors into customers. Brick and mortar also appeal to those who are concerned about online consumer privacy as well as financial data security. Similarly, customers also prefer physical retail stores for high end purchases because high end purchases involve more decision points as well as higher financial investment by the customers. Brick and mortar stores also provide instant shopping gratification to customers and are an obvious choice when customers need the items quickly. Thus, if a company realizes that time, speed, and the ability to test products are as important to the customers as price if not more, then its marketing strategy should involve significant investment in brick and mortar stores.
Companies can help customers effortlessly move between digital and physical stores by implementing an efficient multi-channel strategy. Many retail stores sell products in numerous categories and of all sizes. Customers’ buying habits are also determined by the nature of the products to some extent. By offering more shopping choices to customers, the companies are able to reach more market segments who may each have different shopping habits. Many digital-only companies such as Amazon.com and Buy.com are emerging as formidable competitors to physical retail chains due to their growing size and reputation. Thus, by offering digital shopping choices, the companies can retain their customers who find home shopping more convenient for certain products. Companies can also help customers adapt to the digital store by offering the same services as well as purchase terms that they offer in their physical retail stores. Thus, customers will be more comfortable with online shopping because they will know that they can always return the item at the store, they can order online and pick up the item at the store, and in addition, their financial information will be handled by the same company they have come to trust.
Different market segments have different shopping habits which are also determined by certain purchase factors such as price, nature of the product, and customer’s time frame. In addition, certain market segments have particular lifestyles which tend to gravitate more towards shopping at physical outlets. Most market segments use both digital and physical stores though to different extents. Most customers weigh in the pros and cons of digital and physical shopping when making a purchase decision though there may be some who almost always prefer brick and mortar stores. Best Buy is a leading US electronics retailer and a great example of brick and mortar retail chain that has successfully utilized the internet to further boost its profitability. The company’s latest financial statements show that the annual revenue rose by 1% to $10.9 billion, mainly due to 12% jump in online revenue. Best Buy’s revenues from physical stores that had been in operation for at least one year, actually fell 1.7%. Another great example is Zappos.com that is internet only retailer but has revolutionized customer service despite charging premium prices for its products. The company has done so well that the internet’s largest retailer Amazon.com bought it for about $1 billion in 2009.
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